Pure Ingredients. Healthy Smiles for All Ages.

Welcome to a worry-free brushing routine with Pure & Natural Toothpastes.

Formulated specifically for health-conscious families and eco-friendly households, our all-natural toothpaste range delivers a deep, effective clean without a single harsh chemical.

We combine a protective mineral base of baking soda, calcium carbonate, and plant-derived xylitol to safely scrub away plaque and starve cavity-causing bacteria.

🌿 The Herbal Collection (Adults & Teens)

Infused with a potent, antibacterial blend of pure spearmint, clove, and cinnamon essential oils to protect gums and deeply refresh your mouth.

1. Activated Charcoal: Formulated with food-grade activated charcoal to gently lift surface stains, neutralise mouth acids, and polish teeth naturally without chemical bleaches.

2. Fresh Mint: The ultimate long-lasting breath refresher. A crisp, invigorating burst of herbal oils that actively combats oral bacteria and protects gums.

🍓 The Kids & Toddler Collection (100% Safe to Swallow)

Completely free from spicy essential oils, making them perfectly mild, non-irritating, and stress-free for little ones learning to brush.

3. Sweet Strawberry: A deliciously fruity, natural flavour that makes daily brushing fun for toddlers and kids.

4. Strawberry & Mint: The perfect "big kid" flavour! A gentle, refreshing twist that combines juicy strawberry with a very mild touch of natural mint—without any spicy undertones.

Toothpaste

Name: Toothpaste
SKU: OLSHE0001
Rating: 5 (2 reviews)

Rating is 5.0 out of five stars based on 2 reviews

R 45,00

R 40,00

Flavour

Fresh Mint

Activated Charcoal

Strawberry

Strawberry & Mint

Quantity

Water
Calcium Carbonate
Olive Oil
Xylitol
Vegetable Glycerine
Xanthan gum
Baking Soda
Lamesoft
Potassium Sorbate
Pure Organic Essential Oils
Active Bases: All four flavours feature calcium carbonate, baking soda, xylitol, vegetable glycerine, Lamesoft, and potassium sorbate.

The Herbal Boost (Charcoal & Mint Only): Enhanced with charcoal powder (for Charcoal), spearmint, clove, and cinnamon essential oils.

The Gentle Boost (Strawberry & Strawberry-Mint Only): Free from heavy oils. Uses gentle, natural food-grade fruit extracts.

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Calcium Carbonate & Baking Soda: Earth minerals that gently scrub away plaque and neutralise mouth acids.
Xylitol: A natural sweetener extracted from birch trees that prevents tooth decay.
Lamesoft: A 100% naturally derived plant lipid that provides a smooth mouthfeel safely.
Potassium Sorbate: A mild, food-grade preservative that ensures product safety without harsh chemicals.
Q: Is Pure & Natural toothpaste safe to swallow?

A: Yes, absolutely! Our formula is crafted entirely with clean, non-toxic, food-grade ingredients like earth minerals, plant-derived vegetable glycerine, and xylitol. It is completely free from fluoride, SLS (lauryl sulphates), and chemical preservatives. If your toddler or young child swallows it while learning to brush, you can have total peace of mind—it is 100% safe.

Q: Why do the Kids' flavours taste different from the Adult flavours?

A: Children have highly sensitive mouths. Our Activated Charcoal and Fresh Mint variants contain a potent, highly effective blend of spearmint, clove, and cinnamon essential oils to fight adult plaque and bacteria. Because these oils can feel too spicy or tingly for little ones, our Sweet Strawberry and Strawberry & Mint formulas are completely free from these intense oils. Instead, they feature a gentle strawberry taste that makes brushing fun and tear-free.

Toothpaste

INGREDIENTS:

TRANSPARENT INGREDIENTS

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