Our Vitamin-B Hydrating Serum is a pure, water-based treatment designed to intensely rehydrate the skin, regulate oil production, and repair a damaged skin barrier.
50ml glass serum bottle. An affordable, clean-beauty solution for skin that feels simultaneously dehydrated, sensitive, or prone to congestion.
The Dual Vitamin-B Powerhouse of this serum utilises a synergetic dual-B system to treat the skin at multiple structural layers.
Vitamin-B Hydrating Serum
What is vitamin B5?
Vitamin B5, or pantothenic acid, is a water-soluble vitamin, found in many food sources and essential for several physiological functions. Our bodies require B5 for the synthesis and metabolism of fatty acids as part of our metabolic functions. In other words, it plays an essential role in our energy processes. In skincare, the ingredient used is pro-vitamin B5; also known as panthenol. When applied to the skin, panthenol is absorbed and converted by the body into pantothenic acid.
How does B5 benefit the skin?
When the skin receives essential nutrients required by the body, its health and function is optimised, slowing premature ageing, decreasing the risk of skin disorders, and facilitating youthful glow, texture and clarity. As B5 plays a role in energy production and metabolism, the same can be said for its role in the skin, assisting with healthy cell turnover. It’s also a humectant, like hyaluronic acid or glycerin, meaning it attracts water. This is important for maintaining the skin’s hydration levels and also has an anti-inflammatory effect.
Can I use B5 with my other skincare products?
Not only is B5 suitable for all skin types, it also mixes well with other skincare ingredients. Panthenol is hydrating, soothing, anti-inflammatory, and great for sensitive, dull, or problematic skins. It can be used alongside other hydrating agents like hyaluronic acid, glycerin, and lactic acid, as well as actives and exfoliants such as glycolic, salicylic, retinol or other vitamin As – essentially all other ingredients.
How should I add B5 to my routine?
You can incorporate vitamin B5 to your skincare routine at any stage. There is no risk of overwhelming the skin as there is with vitamin A, for example, so you do not need to start slowly – in fact, daily application is beneficial.
Since panthenol is a water-soluble vitamin, it is recommended to apply it as one of your first steps in your home skin routine. This is to ensure optimal absorption. By applying oil-soluble products first, you may inhibit your water-soluble products from being absorbed into the skin.
What else is inside this Serum?
No harmful ingredients are used in this product. Paraben free.
It's good for you!
Weightless, Non-Comedogenic Hydration: Because it is completely oil-free, it delivers massive amounts of moisture without any heavy or pore-clogging fats. It is highly recommended for combination, oily, or acne-prone skin types that need hydration but cannot handle heavy creams.
Restores a Broken Skin Barrier: If your skin is red, stinging, or flaking from harsh weather or over-exfoliation, the combination of Vitamin B5 and Niacinamide stimulates the production of natural skin ceramides, effectively "glueing" the skin barrier back together.
Zero Synthetic Irritants: The serum skips synthetic silicones, artificial dyes, and parabens, ensuring it won't trigger flare-ups in highly reactive or sensitive complexions.
The Dual Vitamin-B Powerhouse
Unlike standard serums that only feature a single vitamin, this formula utilizes a synergetic dual-B system to treat the skin at multiple structural layers:
Niacinamide (Vitamin B3): The ultimate multi-tasking skincare active. Niacinamide works at the surface level to regulate overactive sebaceous (oil) glands, drastically reducing excess daytime greasiness and shrinking the appearance of enlarged pores. It also blocks the transfer of pigment cells, helping to fade dark spots and even out a dull skin tone.
D-Panthenol (Pro-Vitamin B5): A deeply penetrating, water-soluble humectant. When absorbed into the skin, panthenol converts into pantothenic acid, which draws moisture out of the air and binds it directly into the skin cells. It acts as a soothing blanket, instantly cooling down skin redness, healing irritation, and speeding up cellular repair
Very light with a slight hint of Rose
1. Cleanse: Cleanse your face thoroughly (such as with their Gentle Cleansing Melt) and pat dry.
2. Apply Damp: Press 2–3 drops of the serum into your skin while your face is still slightly damp from washing. Water-soluble humectants like B5 absorb exponentially better on damp skin.
3. Seal: Always follow up immediately with a moisturiser to trap the water molecules inside your skin.
Aqua, Rose Damascena Hydrosol*, Glycerine (Veg), Xanthan Gum, Niacinamide (Vit B3), D-Panthenol (Vit B5), 2-Hydroxypropane (Citric Acid),Dehydroacetic Acid & Benzyl Alcohol (Eco Certified)
